Does Your Fleet Management Company Listen or Talk?
When speaking with your fleet management company, does it feel as though your concerns are dismissed? It’s a frustrating situation that can be disruptive to your daily operations and your company’s bottom line. In this article, we’ll look at how to tell the difference between a fleet management company that listens to your needs and one that simply talks at you.
In This Article
Does Your Program Work for YOU or Your Fleet Management Company?
Corporate fleets are like snowflakes; they’re entirely unique, with no two being exactly alike. Companies that utilize fleets have different vehicle use cases, driver profiles, and goals they are working to achieve. Each fleet will need a customized solution designed to account for its operation’s intricacies. Unfortunately, this is far different from what they receive from many fleet management companies.
Many fleet management companies look to squeeze their clients into a solution that is not ideal for the client’s needs but is a perfect fit for the fleet management company. An example of this is when a fleet management company recommends a client an “open-end” or “finance” lease if their goal is to ensure predictable budgeting over the course of multiple years. This program may be preferable for the fleet management company but is the antithesis of what their client actually needs. Organizations view their fleet management company as a consultant, believing their needs are being understood. The reality is that many fleet management companies offer generic and standardized programs.
How Should Your Fleet Management Company Operate?
A fleet management company that truly listens will ask questions and work to gain a deeper understanding of its client. They want to learn all the “ins and outs” of their client’s operations. The organization will want to know everything about your external operation, such as: what the vehicles will be used for and by whom. They will also take a deep dive into your internal processes by asking questions to determine your desired level of involvement in day-to-day operations. An example of an area they will seek to understand is communication preferences and cadence. Does your organization’s driver want all driver interaction routed through the fleet management company, or would the company prefer to be the first point of contact? The fleet management company may then inquire into ancillary vehicle management tasks such as registration, maintenance, and insurance management to determine the level of involvement your organization would like in a perfect fleet program.
A fleet management company that listens will investigate these areas as they are critical to understand when customizing a solution that meets all of your needs. This attention to detail is the type of service that fleets should expect from a fleet management company that positions itself as a trusted advisor, and this is the type of service Motorlease provides to our clients.
With Motorlease, there is no “cookie-cutter” approach. Each and every one of our clients is presented with a wholly unique program based on how they envision their perfect fleet management program operating. This approach guarantees that your fleet management company will present you with the best solution for your needs.
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